Nearly 20 years ago a man named John Fergus introduced me to essential oils and aromatherapy. John is Chairman of Australian Botanical Products (ABP). Essential oils have been John's life since the mid-1970's. He is now world renowned in the field of aromatherapy and well respected for his understanding of the chemistry of essential oils. John developed the Auroma brand of single-note Essential Oils and Essential Oil Blends. Today millions of Australians are using essential oils as a part of their every day life, what we like to call "Everyday Aromatherapy."
Lavender, Eucalyptus, Tee Tree, Peppermint and many of the Citrus Oils are easy to use and have a wide range of applications; therefore, beginners often are drawn these user-friendly oils. In my case it was Lavender. While building my personal essential oil collection, I pondered how to apply and integrate them into my daily life. I'm happy to say that since I began practicing, my passion and understanding of essential oils and the practice of aromatherapy has grown tremendously, and is now shared by my wife, two daughters and son.
There is no lack of practical application for the every day use of your essential oil collection. "Everyday Aromatherapy" can be integrated into your life in many ways: fragrance-free massage, blending of natural fragrance-free cosmetic and hair care products, stress reduction, natural cleaning products, room scenting through diffusion or room spritzers and much more.
I am very proud to have brought the Auroma brand to North America. Auroma truly is the highest quality line of essential oils found anywhere in the world. It is our pleasure at The Aromatherapy Place to share the quality of this brand with you, and we are eager to help you develop your very own style of "Everyday Aromatherapy."
The Aromatherapy Place
Begin building and getting a return on your essential oil collection today. Browse the pages of our website, review the Essential Oil Item Pages, complete with embedded Recipes, and use this gift from Mother Nature to improve the quality of your life. We are always happy to help answer any questions or to advise you on the use of Your collection of Essential Oils. Please contact us at firstname.lastname@example.org for more information.
Why Auroma Essential Oils for Everyday Aromatherapy?
The quality of your Aromatherapy experience is only as good as the quality of your essential oils. Because the Aromatherapy market is unregulated in the United States, many companies who claim to sell "pure" essential oils are actually adulterating their oils by adding chemicals or mixing several varieties of oils together to save money. At The Aromatherapy Place, you can rest-assured that our oils are rigorously tested for their purity and authenticity. In fact, we are the only U.S. supplier of essential oils that are certified by the Therapeutic Goods Administration of Australia (Australia's regulatory agency for medical products).
Direct from the Source
One of the most important issues when using essential oils for therapeutic benefit is the quality of the oil. The quality of an oil can only be guaranteed by two methods:
Auroma does both. We can absolutely guarantee the quality of supply because we have long-standing direct relationships with international growers and suppliers. We have a policy of purchasing from reputable growers only, and will never compromise on the quality of the oils we sell. Within the industry it is common practice for local growers to sell their oils to an international trader, who then on-sell the product to retailers. Once the oil is sold to a trader, there is no longer any guarantee as to the quality of the oil - the trader has the opportunity and commercial right to adulterate the oil to make a bigger profit. This means that many companies who purchase in this manner are unable to guarantee the quality of their oil, as they have no control over what happens in between the grower and purchasing it themselves. Auroma buys DIRECTLY FROM THE INTERNATIONAL SUPPLIER. Therefore we are assured of the quality of our oils. We also maintain strict guidelines to ensure that wherever possible all plants used for essential oil distillation are grown wild, in unpolluted areas, or are organically grown, and that the length of time between harvesting and the distillation process is kept to an absolute minimum.
- Knowing your supplier; and,
- Physically testing the quality of the oil yourself.
Guaranteed Botanical Species
Another advantage in having direct relationships with suppliers is that Auroma can guarantee the botanical species origin for each essential oil. Testing and analysis physically support these relationships. Essential oils originate from plant material, which in turn comes from a botanical species. For example, the most common Lavender type comes from Lavandula Angustifolia. There is also a cheaper version called Lavandin, which comes from Lavandula X Intermedia. Some companies combine both these botanical species, to create a cheaper version of Lavender. Technically speaking the end product is Lavender, but it is of an inferior quality compared to an oil that has been produced solely from one botanical source. Auroma always states the botanical species on the label, and guarantee botanical species - so quality and origin is always assured.
Purpose Built Laboratory
Part of our commitment to quality includes the provision of a purpose built on-site laboratory staffed by industry experts. Auroma is the only company in Australia with the technology and ability to analyze and validate each essential oil on the premises. We are able to do this by conducting Gas Chromatography/Mass Spectrometry (GC/MS) testing and analysis as well as a number of vitally important subjective tests. The Auroma laboratory is staffed by a team of experts including two Ph.D Chemists, a Chemical Engineer, a Cosmetic Applications Chemist, trained Perfumer and three accredited Aromatherapists. Each essential oil sold through Auroma is put through a number of tests in the laboratory. The GC/MS trace identifies any unwanted adulteration and impurities within the oils. Our trained Perfumer then performs tests on the odor, viscosity, color and properties of the oil, to ensure they are consistent with industry standards. With a dedicated laboratory, and expert staff, Auroma have the best facilities available to provide the highest quality essential oils.
State of the Art Technology and Testing
Auroma processing facility in Austrailia has a full laboratory on-site where all essential oils undergo rigorous testing and analysis. We are one of the ONLY companies in Australia to Guarantee quality via our In House Testing, the best in the world. This is done using the latest in Quality Assurance with Gas Chromatography and Mass Spectrometry (GC/MS) equipment to accurately analyze each batch of essential oils we receive. We do this even with growers we have dealt with for over 15 years. Every batch, every time. Over more than ten years of testing we have developed high standards and testing criteria. Every oil we supply has at least 100 prior tests. On some oils (e.g. Lavender) we have in excess of 1,000 tests. GC/MS readings are a widely accepted method of testing for adulterants in essential oils. The Auroma advantage lies in our ability to not only perform the tests, but also in having the in-house expertise to correctly analyze and identify components found within essential oils. Our team of experts has an extensive knowledge of essential oils and how to interpret trace elements. This is critical, as without an accurate analysis, the GC/MS trace is simply a graph without meaning.
A sterile environment, strict Quality Control procedures and Good Manufacturing Process certification contribute to our efficient production practices. The Auroma Quality System enables us to offer consistent products to a defined standard. Auroma has a commitment to quality that can be measured by our "Accredited Certification" in Good Manufacturing Process (GMP). This means we have introduced an objective 'third party' to ensure the highest quality standards are being enforced. Auroma are also listed with the Therapeutic Goods Administration (TGA) who ensures that our manufacturing processes meet stringent standards. One of these standards is the provision of a sterile filling room for the bottling of essential oils. With two sterile TGA rooms on-site, Auroma are able to run an efficient production process, under constant surveillance. Each clean room has a positive airflow, providing a sterile environment, eliminating unwanted micro-organisms that could affect the quality of essential oils. Auroma also has stringent Quality Control (QC) procedures in place. Prior to beginning the fill process, the odor and clarity of each batch of essential oil is checked. Procedures are also in place ensuring that the correct bottles and labels are used for each batch run. Once the run is completed, fill levels and volume are checked to ensure complete accuracy in compliance with TGA requirements.